Dove

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'Racist' Facebook advert showing a black woman turning white after using @Dove lotion.

The advert on Facebook released in 2017 showed a black woman removing her top to reveal a white woman underneath supposedly after using Dove body lotion. The white woman then removes her top and turns into a Middle Eastern woman. This sparked outrage among the brand’s social media followers, who slammed the brand with hashtags like #DoneWithDove and called for a boycott of its products. The advertisement was withdrawn within 24 hours of its

premiere.