McDonald's

The fast food fight between Burger King and McDonald's for the hearts and stomachs of the French refuses to cool down. McDonalds kick started the things by erecting a monstrously huge road sign stating that it was 258 kilometers to the nearest Burger King, complete with lengthy road directions.

Beside the sign, which towers meters into the sky, stands a much smaller sign pointing motorists to McDonald's, just 5 kilometers away.