Varun Dhawan Resiquick Ad

Recently Astral has launched a new product in the adhesive product line, and the product is ResiQuick. Astral already have an adhesive product line for industry usage and construction usage. ResiQuick, this particular product is introduced to tap the large market other than industry and construction usage. And that is daily usage, which is currently dominated mainly by Pidilite’s FeviKwik. in this video use Men, Woman, and children . The tagline of FeviKwik is “Chutki me chipkaye FeviKwik”. To counter this Astral has come up with a tagline as “Chipkao Nahi jodo”, also in the ad, it is mentioned that “Chipkane wale Chipka jate he”, so the ResiQuick ad is mainly trying to counter FeviQwik’s tagline and to promote ResiQuick as a better product than FeviKwik. Cloths of Varun Dhawan are also mainly of red, blue and yellow color which is similar to the wrapper of ResiQuick, it helps in not to divert an attention of viewer from the product.